Preparing The BoP Market
The markets that need innovative solutions the most, very often are not yet ready for them, which is a difficult barrier to overcome for successful growth of inclusive business models. For the base of the pyramid (BoP) market we often talk about push and pull products. Pull products being things that people immediately desire, such […]
There's Big Business in Toilets at the BoP
This is the story of a successful partnership between two organizations that share a passion for toilets: an NGO with 30+ years of making markets work for the poor and the largest toilet manufacturer in North America. Eventually, they made more impact together than either organization could make alone. Combining diverse expertise The idea of […]
There’s Big Business in Toilets at the BoP
This is the story of a successful partnership between two organizations that share a passion for toilets: an NGO with 30+ years of making markets work for the poor and the largest toilet manufacturer in North America. Eventually, they made more impact together than either organization could make alone. Combining diverse expertise The idea of […]
Bill Gates Can’t Build a Toilet
IN addition to eradicating polio in India and starting the personal computer revolution, the Seattle Superman of our age has managed to make going to the bathroom a cause célèbre. Five years ago, if I’d told people I worked on toilets, they would have surely assumed I was a plumber. Now, they exclaim: “Oh! Isn’t […]
Marketing WASH Products To The Base Of The Pyramid
Carole de Bazignan, Antenna Technologies, May 2014 As stated by Urs Heierli, economist and director of msd consulting (www.poverty.ch), reality is such that very few success stories have emerged so far and BOP marketing is a very demanding task: to design products and services that poor people can afford is not easy and to setup […]
Easy Latrine Scale-up And The Power Of Markets
The Problem and Context iDE believes in the power of the market—the private sector—to improve lives and livelihoods. In the places that iDE works—rural areas of developing countries—the markets for many basic goods and services do not work; either they do not exist or they operate very ineffectively. Historically, the “civil society sector” – that […]
Successful Last Mile Distribution
Delivering Cutting Edge Micro-Irrigation Technologies
I’m excited to share with you an inspiring private/ non-profit collaboration between Toro Irrigation, a US-based world leader in irrigation equipment design and manufacturing and International Development Enterprises, an international non-profit organisation with over 30 years of experience developing markets for agriculture products and services that benefit smallholder farmers. Through the partnership, an innovative drip […]
How Financial Innovation In LatAm Is Securing Housing For The BOP
I’m intrigued by FOMEPADE, a rising star in Mexico’s financial scene. Conceived by microfinance veteran Juan José Gutiérrez Chapa (a founding partner of Banco Compartamos) to provide quality housing to underserved markets, FOMEPADE launched in 2012 a housing loan program that incorporates housing providers into a unique value chain for the families at the base […]
Fighting Malnutrition With Improved Complementary Foods For Infants
As of 2014, malnutrition remains a widespread issue across the globe. Families living at the Base of the Pyramid (BoP) spend an average of 60% of their income on food, and yet, undernutrition still accounts for over 3m deaths per year among infants and young children. 26% of all under-five children are stunted, irremediably reducing […]
Mobile Money For The Unbanked
The State of Mobile Money Product Offering – What do people use mobile money for? In an article published earlier this month, we discussed the level of mobile money usage and calculated that on a monthly basis, around 54m people were making transactions globally. But what do people use mobile money for? Which products are […]
The Importance Of Design Aesthetics On Products Designed To Fight Poverty
Over recent years it has been recognised that business can help alleviate poverty, by providing income generating products and services to many living at the Bottom of the Pyramid (BOP). The advance of Design for the other 90% and other recent initiatives such as Human Centred Design and the recognition of Design Thinking have generated […]
Three Things You Don’t Know About Broadband
In the past year MIT and NASA have been working hard at setting up broadband connectivity in the moon. The results have been so positive, that you can actually have better connectivity in the moon that in many countries on earth, including the United States. At the same time Mark Zuckerberg, founder of Facebook, created […]
Moving Beyond M-Pesa: Innovations In Financial Inclusion
Everyone has now heard about the success of M-Pesa in Kenya. With over 11.6 million active users, 79,000 agent outlets, and $1.1 billion in real time payments each month, M-Pesa has been a game changer in the quest for ubiquitous financial inclusion. M-Pesa has been so successful that mobile network operators (MNOs) have rolled out […]
Twitter Jam: Designing for the BoP – On Storify
GRADIAN I: Spinning Out A Commercial Entity From A Nonprofit Foundation
A healthcare provider in Malawi delivers anesthesia using Gradian’s UAM Globally, 2 to 3 billion people lack access to adequate surgical care.1 Of the more than 230 million major surgical procedures performed worldwide each year, patients in low- expenditure countries receive just 3.5 percent of the total, even though they account for 34.8 percent of […]
Design Expo 2014 – Google Hangout Video – The Business Model Behind the Bright Idea
Persistent Energy Partners Look To Solar Horizon
Editor’s note: This is the first of a two-part article on Persistent Energy Partners and its first acquisition in Ghana. In part two, we take a closer look at PEP’s first acquisition and its position in the pay-as-you-go solar sector for low-income markets. In some ways, the business model for delivering products and services to […]
KARIBU Solar Power: Making Quality Solar Affordable
From Dream to Reality Initially started by then-banker, Adam Camenzuli, and his friends from York University (Canada) in 2012 our team seeks to address one of the many issues hindering African economic development: kerosene usage. Did you know that over 500 million people across Africa have little to no access to safe sources of light […]
GravityLight: Designing for the BoP
Globally, 1.3 billion people do not have access to electricity. Millions more are ‘under-electrified’, with unreliable and sporadic supply. Instead they typically rely on kerosene for lighting. Hazardous, expensive and polluting, there is a real need to replace kerosene with a safer, sustainable and affordable light. GravityLight was born from a challenge by SolarAid to […]