The Power of Purpose

Over 300 people converged on Saïd Business School last week to explore how to embed purpose authentically into business. Supported by GSK, Unilever and Visa, our annual event, Business Fights Poverty Oxford 2019, was our most ambitious to date: 85 expert speakers, 10 practical workshops, 6 deep-dive Knowledge Zones, 5 delegate-led Connection Lunches, 4 Keynote […]

Why the Truth of a Brand’s Story is in the Doing

For over 40,000 years we’ve been telling each other stories to make sense of the world –with ancient cave walls frequently offering a more captivating canvas than our slide equivalent today. Character-driven stories, particularly when there is a tension in the narrative, produce oxytocin in our brains, which enhances our empathy and connection to others. […]

Can Profit and Purpose Really Go Hand in Hand?

It’s fair to say I believe that, despite all its considerable limitations, capitalism is the least bad economic system around. But I also agree strongly with Martin Wolf, who wrote a piece in the Financial Times on 11th December 2018 with the view that businesses which only pursue profits lead to dire outcomes. The global […]

Joyeux Noel: In The Midst of War

It’s a piece of history that bubbles up from time to time: The Christmas Eve Truce of World War I.  In December of 1914, German soldiers faced Allied troops in the early stages of the brutal trench warfare that characterized much of that global conflict.  According to a BBC documentary, there were many “live and […]

We Finally Have an Official Climate Emergency. But is that the full picture?

We are just midway through the year and yet 2019 has already seen several unprecedented weather events from Cyclone Fani, which evacuated more than a million people in India, to the two storms that devastated the Mozambican coast. These disasters have thrown into sharp focus just how much climate change is compounding our already complex […]

Not Just a Women’s Issue

What are some of the causes and consequences of violence against women? What role do men play? How can men unite to ensure the world is safer for everyone: women and girls, men and boys? In the inaugural presentation of the Clayman Institute’s 18-month symposium on breaking the culture of sexual assault, noted educator, author […]

Five Pillars for Embedding Purpose Authentically into Business

There is much talk about purpose, sustainability and business as “a force for good”, but is it for real or just rhetoric? The common ground between those who believe in the impact of purposeful business and those who question it is a desire for authentic action; the recognition that we need to move beyond words […]

PREVIEW #BFPOXFORD: Capitalism Needs You – As a Smart Influencer

I am sceptical of capitalism as it stands; anyone who had to blow the whistle on a boss for fraud will be, but I still believe that it’s the best system available to make the world work. Why? Because I believe it’s an effective system that’s being hijacked by a few really badly chosen incentives […]

Purpose Goes Hungry Without Culture

Business Fights Poverty is currently asking: “How can we embed Purpose authentically into business.” But what can this look like in practice, and where do we go from here? First, the Purpose has to be worth embedding! In other words, it has to be inspiring and convincingly explain how the business creates value for itself […]